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Creative Collaboration

Brief builder · Co-creation protocols · Origination frameworks

The Creative Brief Framework

5 questions that turn a vague idea into a shared creative contract.

1. The Vision Question *

"If this turns out perfectly, what does it feel like to you?"

2. The Reference Question

3 things (anything) that capture the feeling you're going for.

3. The Anti-Brief

"What does this definitely NOT look like?"

4. The North Star *

One sentence every creative decision is measured against.

5. The Handshake

"If we deliver [X], by [date], at [investment], is that a yes?"

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